Or an alternative title is ‘Retail is detail’
A few quick snaps from a visit to Cath Kidston in York, really illustrating that consistency through the store creates a great retail experience. Just take a look at some of the detail and love that’s gone into the setting out of the shop.
The store entrance, apparently the shop is on the site of a house where Guy Fawkes parents lived! Isn't it nice to have the door open to welcome you in?
The window display. Simple and effective, crates with brightly painted insides make the perfect modular display system. Note the one over the door.
The reverse of the window display. Perhaps a dress could have been hung here, just nit picking!
The window crate display continues instore. Bright, colourful, cheap, changeable and highly effective. This gives the front of the store's "decompression zone" a real welcome, a chance to browse before you enter the main store.
Baskets are placed beneath a simple painted store directory.
Upstairs, even though it's roped off there's an enticing red bannister and wallpaper to show you how good this could look in your home.
Also in the entrance an old school coat rack. Again bright colours on what appears to be found fittings creates a simple way to showcase products.
A little staff area beneath the stairs, perfect for gift wrapping and storing purchases to be picked up later.
An traditional display case refurbished with a lick of bright paint.
Painted wardrobes and suitcases make for an easy way to show the amazing range of products.
A lit lamp creates a nice little feature in this space next to the made to measure area. A simple screen separates two different shopping areas.
Centre floor unit piled high with goods.
Another view of the centre floor unit, piled high and with more goods beneath the table.
The cash desk is really well thought through with it's own high level display and plenty of cross merchandising including a display case in the centre of the front desk area.
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