Marketing

Seth Godin and your lizard brain

Good words from Seth about finishing the job.  Read More …

Everything is Free

I do love a good trends read and fortunately Richard Laermer has published his 2011 Trendspotting for the Next Decade online, available as a free e-book. Continuing in fact a trend of publishing your book or at least a chapter or two online before you (might) buy the print version.freebabyfree.com Also available is The Word of Mouth Manual (Vol II) available from your blog of choice … Word of Read more …

Email marketing standards

As a provider of Email marketing (forgive the plug, here’s inspire:mail) we welcome the efforts made by Campaign Monitor to get standards support in HTML email. Hopefully this will take off and Microsoft particularly will take notice. You can sign up for the email standards project and even join the facebook group if that’s your thing.  Read More …

The Boots No7 Perfect marketing conversation

In a recent BBC horizon programme, Professor Lesley Regan, looked to create her ideal beauty cabinet. The programme featured prominently (in the interest of science you understand) a particular product from Boots, No7 Protect & Perfect Beauty Serum. On the Boots website this product now varies between being sold out and customers only being able to buy one, even though it’s Read more …

The Peroni gallery

How simple product as retail can be. And product values by association seems a good idea as well. One to put into the data bank for next time we do a visual merchandising project and as always it proves simple is best, isn’t that always the case? Thanks to Brandflakes for Breakfast for this.  Read More …

The Purple Cow himself

I’ve just finished reading Seth Godin’s Purple Cow and here is the man himself talking about how to be remarkable whilst being remarkable himself. As always the story is better from the horses (cows?) mouth. Also Ted itself looks rather excellent and worth an extended browse.  Read More …