Marketing
The making of Tedbury
Behind the scenes at Tedbury, Ted Baker’s new Bluewater store, including some old school sign writing. Originally spotted on the Retail Focus twitter feed. Read More …
Shopper-Centric Design eBook
Here’s a nice little eBook, courtesy of Elateral. Just the right thing to get those juices going for your New Year’s to do list. Of particular interest is the four principles and seven imperatives and some good links at the back of the book. Happy reading. Here’s the download link. (You’ll need to give up your email address). Read More …
New Uniqlo UK
Today Uniqlo launched their new UK ecommerce website. Of particular note is the immensely long home page, scroll all the way down to read a huge amount of information. We’re still getting comments regularly about designing ‘above the fold’ so it’s refreshing to see a client that understands that scrolling is probably easier than clicking through and keeps customers on the home Read more …
Rapha Cycle Club
A good piece about the Rapha Cycle Club café from Noisy Decent Graphics. Also worth looking at his flickr group of the café. The Rapha website’s not too shabby either and a nice video on Monocle. These days there’s no reason not to have a shop, a pop up shop, a twitter, a facebook page, a van, go to festivals, write a book, a photo essay, a magazine, have a loyalty card, a website, a Read more …
Brands on Twitter
Doesn’t seem much real life interaction between customers and brands via Twitter over here (UK). Over there (US) of course it’s done better. More on The Escape Pod’s blog. Originally spotted on Brandflakes for Breakfast Read More …
Seth Godin and your lizard brain
Good words from Seth about finishing the job. Read More …
Everything is Free
I do love a good trends read and fortunately Richard Laermer has published his 2011 Trendspotting for the Next Decade online, available as a free e-book. Continuing in fact a trend of publishing your book or at least a chapter or two online before you (might) buy the print version.freebabyfree.com Also available is The Word of Mouth Manual (Vol II) available from your blog of choice … Word of Read more …
Email marketing standards
As a provider of Email marketing (forgive the plug, here’s inspire:mail) we welcome the efforts made by Campaign Monitor to get standards support in HTML email. Hopefully this will take off and Microsoft particularly will take notice. You can sign up for the email standards project and even join the facebook group if that’s your thing. Read More …
The Boots No7 Perfect marketing conversation
In a recent BBC horizon programme, Professor Lesley Regan, looked to create her ideal beauty cabinet. The programme featured prominently (in the interest of science you understand) a particular product from Boots, No7 Protect & Perfect Beauty Serum. On the Boots website this product now varies between being sold out and customers only being able to buy one, even though it’s Read more …
The Peroni gallery
How simple product as retail can be. And product values by association seems a good idea as well. One to put into the data bank for next time we do a visual merchandising project and as always it proves simple is best, isn’t that always the case? Thanks to Brandflakes for Breakfast for this. Read More …