Branding
Heritage Heresy
The majority of people worldwide wouldn’t care if 73% of brands disappeared tomorrow. Is that all? Read the full thing on trendwatching Read More …
M Local by Morrisons
A ‘fresh street corner supermarket’ for Morrisons new M Local concept in Ilkley West Yorkshire. Of particular note, a large use of fresh (some might say Asda) green and a very architectural girder or two that run through the space. Fascia with entrance 'you are here' graphics and plant barrow to the right. Interior with the big green girder 'Market fresh' produce with ubiquitous Read more …
Obsessively interested in everything
Found, antique, vintage etc.
There’s a growing trend towards individuality in larger brand retail taking after what’s been going in the leisure market for a few years. After all why design the same thing over and over again when you can do it differently every time. The modern globe trotting or even just city hopping person perhaps doesn’t want the same environment every time s/he visits the same brand. One way Read more …
John Wilkes Riflemaker
A lifetime ago we used to stand outside the Sun and 13 Cantons on Beak Street and lust after this shop. Always loved the colour and the signwriting. Now a gallery it’s got it’s own website www.riflemaker.org and is available for hire. Read More …
Rapha Cycle Club
A good piece about the Rapha Cycle Club café from Noisy Decent Graphics. Also worth looking at his flickr group of the café. The Rapha website’s not too shabby either and a nice video on Monocle. These days there’s no reason not to have a shop, a pop up shop, a twitter, a facebook page, a van, go to festivals, write a book, a photo essay, a magazine, have a loyalty card, a website, a Read more …
Logorama by H5
Often there seems a backlash against the quantity, and the quality, of design and brands that encroach into our daily lives. Logorama is a short film by H5, a French designers and filmmakers that takes a looks at this brand overload. Links: Logorama essay by Adrian Shaughnessy Logorama slideshow by Adrian Shaughnessy Logorama movie site Stills and interview with Francois Alaux and Hervé de Crécy Read more …
Danesi
I came across a couple of pictures of Danesi on Scott Hansen’s very fine ISO50 blog and it inspired me to look more into the Danesi brand. The first set of pictures shows the ‘dch’ (danesi coffee house) concept, ” … a real tasting place to experience the original Italian espresso and distribute new “coffee culture” products; each one is located in large city centres.” What Read more …
Branding = consistency
I’ve had this post at the back of mind for a long time and reading this post on We Heart Branding about the difference between Pepsi and Coca-Cola has brought it to the front. It boils down to one things over the years … consistency. Surely though the graph can’t be true? Has Coca-Cola really been the same since 1886? Well it seems so. A little googling brings you to the history Read more …