Cath Kidston in York
Or an alternative title is ‘Retail is detail’
A few quick snaps from a visit to Cath Kidston in York, really illustrating that consistency through the store creates a great retail experience. Just take a look at some of the detail and love that’s gone into the setting out of the shop.
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The store entrance, apparently the shop is on the site of a house where Guy Fawkes parents lived! Isn't it nice to have the door open to welcome you in?
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The window display. Simple and effective, crates with brightly painted insides make the perfect modular display system. Note the one over the door.
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The reverse of the window display. Perhaps a dress could have been hung here, just nit picking!
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The window crate display continues instore. Bright, colourful, cheap, changeable and highly effective. This gives the front of the store's "decompression zone" a real welcome, a chance to browse before you enter the main store.
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Baskets are placed beneath a simple painted store directory.
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Upstairs, even though it's roped off there's an enticing red bannister and wallpaper to show you how good this could look in your home.
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Also in the entrance an old school coat rack. Again bright colours on what appears to be found fittings creates a simple way to showcase products.
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A little staff area beneath the stairs, perfect for gift wrapping and storing purchases to be picked up later.
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An traditional display case refurbished with a lick of bright paint.
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Painted wardrobes and suitcases make for an easy way to show the amazing range of products.
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A lit lamp creates a nice little feature in this space next to the made to measure area. A simple screen separates two different shopping areas.
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Centre floor unit piled high with goods.
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Another view of the centre floor unit, piled high and with more goods beneath the table.
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The cash desk is really well thought through with it's own high level display and plenty of cross merchandising including a display case in the centre of the front desk area.
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