I love (especially today) Ikea’s idea of selling someone a kitchen through a valentine’s email. A bit of lateral thinking, a bit of effort with some recipes, a rich red kitchen and a couple of steamy robots and there you go. So much email marketing is uninspirational and has so little effort or thought applied to it it’s good to see something well thougt through and a link to a site that has a greate deal to hold the interest. Plus it arrived just before lunchtime so the food angle strikes home straightaway.
Food is the music of love after all, or is that the other way round?