Cross merchandising the Harvey Nichols way
It’s always important to up sell in retail and being obvious about it is not always going to work. Sometime a bit of lateral thinking can go a long way. These ads from Harvey Nichols take cues from ecommerce sites as in ‘people who bought that also bought this’ but really in quality retail this kind of cross merchandising should be the norm, although generally it isn’t.
Three examples here but the full set from the original source on Fuel Your Creativity. Incidentally isn’t this a beautiful colour palette?
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Really smart design work.