Oxfam online shop
With the strapline of “from designer to downright comfy” Oxfam’s online shop sells a range of what we might call ‘vintage’ fashion including accessories and childrenswear. Here’s another business getting its act together online. This is a great way of using an existing offline social network to create a new online network. Sometime soon are we going to see something like this become a marketplace, (although maybe this exists already somewhere?) percentages of buying and selling going to the help fight poverty, far better than being chugged in the street. This surely is the tip of the iceberg for this kind of charity/business. At the moment clothes/fashion, as this grows toys, bikes, books, etc., perhaps buy online and pick up from your local store, this could be a quiet revolution in charity retail.
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