A bit more about Social Commerce

We’re designing 4 websites at the moment (at the last count) that all include some sort of social commerce and social network, so here’s some timely research from e-consultancy.

My key outtakes …

• More than half of UK online customers say reviews are extremely or very important in making an online purchase.
• More than half of all online sellers (51%) consider User Generated Content (UGC) as either extremely important or very important to company strategy over the next year.
• Customer ratings and reviews are being used by 28% of online sellers, with more than half (52%) saying that they were considering the use of this feature on their websites.
• The most widely perceived benefit of ratings and reviews among online sellers is an improvement in site conversion rates, improved customer retention and loyalty, and better search engine optimisation.
• The overwhelming majority of survey respondents (97%) said that they found ratings and reviews either extremely helpful or very helpful “as consumers”.

Meanwhile in the ‘real’ world nearly two thirds of fashion retailers still don’t have a transactional website. I know, I know I really must find something new to wang on about.

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