Retail Safari (part 4) – Desigual
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Desigual is quite an unusual and likeable shop. Sited in the old Liberty building the entrance is very spacious and sets the scene before leading to the escalators down to the heart of the store. Based on a market concept with graphics, visual merchandising and pos to match, the space is lively, enticing and interesting. Even better a lady gave us a voucher on the way in, and I’m always a sucker for a few pounds off. More words and (better) pictures on the echochamber.
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