Email marketing

The Email Standards Project launches

I’ve mentioned it before but today is the actual launch of the Email Standards Project. Why is this important? Well this page explains it all. It’s just as important that marketeers can deliver their message consistently as it is for (potential) customers to be able to read and view the messages they want to read after they’ve given their permission to be contacted.  Read More …

Topshop Spring Cleaning Email

Just got an email from Topshop, titled Topshop Spring Cleaning (It’s January chaps!), clicking through at their request it asks me to fill in my name, date of birth, address and gender so they can keep me informed about their latest offerings. It certainly looks real enough so I can’t understand the phishing attempt unless I’m being completely gullible. I gave them my email address Read more …