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I do love a good trends read and fortunately Richard Laermer has published his 2011 Trendspotting for the Next Decade online, available as a free e-book. Continuing in fact a trend of publishing your book or at least a chapter or two online before you (might) buy the print version.
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Also available is The Word of Mouth Manual (Vol II) available from your blog of choice … Word of Mouth Manual
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