Archive for October, 2007
Don’t worry about the aviation industry worry about cement!
I found it fascinating to read an article in WAN (newsletter 17th October) regarding the co2 emissions in the cement industry. In a shock announcement the Cement Sustainability Initiative (CSI) made up of the heads and senior staff of 18 leading companies that produce more than 40 percent of the planet demands confirmed that a staggering 5 percent of the world carbon emissions were caused by cement Read more …
A lesson from Liberty in visual merchandising
A few days ago we had a spare hour or two to look around Liberty. The best thing was really the visual merchandising throughout the store. There wasn’t anything particularly groundbreaking just good old fashioned attention to detail and great product displays of great products. Here’s a few pictures which don’t really do the store justice. Well worth a visit on a autumn day with not Read more …
Currys pops up
I’ve enjoyed reading (and listening) to Simon Perry on Digital Lifestyles reporting from Whitehaven on the digital switchover over the past few days. Interesting to see Currys make good, if a little uninspiring, use of a pop up retail format. You can read the full story with pictures here. It’s an interesting move, although I think Currys have missed a trick in not featuring the truck or Read more …
Email marketing standards
As a provider of Email marketing (forgive the plug, here’s inspire:mail) we welcome the efforts made by Campaign Monitor to get standards support in HTML email. Hopefully this will take off and Microsoft particularly will take notice. You can sign up for the email standards project and even join the facebook group if that’s your thing. Read More …
Tips for building great websites
In the run up to Christmas, especially with postal delays looming, a timely list from Retail Bulletin Top ten mistakes that could leave your website vulnerable as the Christmas rush approaches. Seth (isn’t it great when your first name can be your brand) has been majoring on websites and CSS lately, here’s his list of do’s and dont’s for creating a website. And finally e-consultancy’s Read more …
Improve your checkout process
Here from E-consultancy 10 ways to improve online checkout process. A must read for many, many etailers. Apparently 50% of (potential) customers bail out at this stage. I’ll add my number 11, spend some cash yourself, you can’t do this stuff on the cheap and sustain a decent retail presence online. Read More …
Social Networks – the numbers
The numbers are out today on Europe’s social network use. Here at Comscore the amazing figures that nearly 78% of the UK’s online population visit a social networking site on average 15.8 times (average 5.8 hours) every month. ‘Heavy’ users are up to 22 hours a month, still well short of an hour a day though. In the subtext we’re told this doesn’t include under 15’s, Read more …