Archive for April, 2007
The queue starts here
On the Topshop style blog today a guide to how to queue. Useful if you’re one of the “baying crowds” (their words not mine!). And you can even get a colour coded wristband, attending a store event now becomes a festival and you can look back and say “I was there” or sell it on ebay then you can buy one and pretend you were there! Now if someone had the idea to make fake Read more …
The revolution is here, well sort of …
Well only if you can technically get it. I got my invitation to Joost recently, quite excited in a nerd kind of way I downloaded the software. Unfortunately after loading it all a message comes up “Joost does not work on your computer. You need a Mac with an Intel processor to run this version of Joost. The application will now quit.” Hmmm, the revolution only works if you’re technically Read more …
The Boots No7 Perfect marketing conversation
In a recent BBC horizon programme, Professor Lesley Regan, looked to create her ideal beauty cabinet. The programme featured prominently (in the interest of science you understand) a particular product from Boots, No7 Protect & Perfect Beauty Serum. On the Boots website this product now varies between being sold out and customers only being able to buy one, even though it’s Read more …
The Peroni gallery
How simple product as retail can be. And product values by association seems a good idea as well. One to put into the data bank for next time we do a visual merchandising project and as always it proves simple is best, isn’t that always the case? Thanks to Brandflakes for Breakfast for this. Read More …
The Purple Cow himself
I’ve just finished reading Seth Godin‘s Purple Cow and here is the man himself talking about how to be remarkable whilst being remarkable himself. As always the story is better from the horses (cows?) mouth. Also Ted itself looks rather excellent and worth an extended browse. Read More …
Topshop & web 2.0 retail
The buzz continues to roll for Topshop and the Kate Moss collection. Of course it will sell out practically straightaway perhaps even make the obligatory appearance on ebay. At the end of the day they’ve made it happen for which they must get a gret deal of credit. Originaly there was much gossip about wether Kate Moss had precipitated the resignation of Jane Shepherdson, former head honcho at Read more …