Logorama by H5
Often there seems a backlash against the quantity, and the quality, of design and brands that encroach into our daily lives. Logorama is a short film by H5, a French designers and filmmakers that takes a looks at this brand overload.
Links:
Logorama essay by Adrian Shaughnessy
Logorama slideshow by Adrian Shaughnessy
Stills and interview with Francois Alaux and Hervé de Crécy of H5
Tis the season to pop up your shop
Found on the Cool Hunting blog this pop up Holiday shop, ‘Stop Shop’ in New York by Areaware.
Read the full story with more pictures here.
Also worth a visit for pop up inspiration is Cool Hunting’s whole pop up retail category.
Square away
A new way of accepting payments for retailers of all sizes devised by a team including Jack Dorsey of Twitter fame. An interesting use of the audio jack makes me wonder how soon before you can ‘bump’ your cash from phone to phone?
More on the Square website and follow them on twitter @Square could be interesting.
Supermarket set up
Some stop motion action from Supermarket Sarah as she/they set up their Xmas pop up shop.
More images below, including Mel Elliot’s brilliant colouring wall, Peter Ibreugger’s fab moustache mugs, the super cool WORK IT girls making their wall and the illustrator phoebe Eason painting her Bird wall.
If I wasn’t a country bumpkin I’d be there filling my golden shopping basket with goods, various.
Details of how to get there on the Supermarket Sarah blog
Worth a try
A newish retail blog called Store Sentinel is worth a look.
Todays post features the new Marmite pop up store at the bottom of Regent Street.
More Supermarket Sarah
A few more pictures from our new favourite shop, (did we mention about experience retailing?) this is her new wall guest curated by the super designer Fred Butler. Also a very fine Benny Hill style making of video.
Retail Design Principles
Our good friend and ex-colleague Jason Milne, now of Contagious in bonnie Scotland has as good presentation to watch if you’re new (or old for that matter) to retail design. Lots of good illustrative images and usable text about the principles of Retail Design.
I’ve added it to Issuu so you can flick through at your leisure. Click on the centre of the presentation to go full screen, press esc to return to your original screen. If you put your cursor to the top of the screen you’ll see additional navigation.
Experience Retailing
I find myself in a Costa Coffee at a service station; very early for a meeting again! Here I am musing on the future of the High Street. I have predicted future trends in the past although I have often found clients bemused or just thinking I am talking rubbish. Eight years ago I told a client their web site had more potential for sales and profit than any single store; I also suggested they should keep knitting as this was the new cooking and would be terrible fashionable – both are now true, if to differing degrees.
So what do customers want and how can retailers afford to give it to them?
“We want experience, fantasy and value”
“We will not desert the High Street if retailers can make it fun.”
What will this mean, less stores more experience is my prediction – its very simple.
What does experience mean?
A different thing to each retailer is the key:
- The latest cat-walk fashion at prices I can afford. Worth searching any store environment for, e.g. Primark.
- A brand committed heart and soul to a lifestyle, a patch of a store with flowery paper is not enough, e.g. Jack Wills.
- Niche retailing with real passion about the product, e.g. Games Workshop.
The list is endless, this is what customers want – happy days spent with friends roaming our High Streets.
I suggest retailers need to concentrate on one great destination store in each city not three. Each store needs to work hard to live and breath their brand. White stuff is a great example, the York store has a cinema – I might not go but I love them for providing it! It’s a great experience (with gnomes at the moment).
I know this is just one aspect of the complex mix, that creates a profitable retailer, and there are some retailers who need have units everywhere – takeaway food retailers need to be convenient, we are lazy and lack time. But experience is the future, not the white box. For designers this means working hard to develop the brand with our retail and leisure customers at a cost that is sustainable and profitable.
Happy Birthday Gap
Joining in the general retail birthday celebrations, Gap celebrate their 40th with a pop up store in Kingly Street (just off Carnaby Street) in London. Some nice art pieces and simple bright furniture complement the pared down space.
The store is apparently only there for 19 days and 69 hours from Saturday 12th September.
More detail on the Wallpaper article and a slideshow. Also on Retail Week.
New Google Internet Stats
Launched today but hidden away Google Internet Stats is a neat little site to back up those all important presentations/proposals.
Five main areas are covered (with room for expansion) and the opportunity to submit your own stats.
Originally from Read Write Web via twitter
