Archive for January, 2007

I do enjoy a good rant

Are (UK clothes store) River Island breaking the law? Great article about accessibility

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Say it with Carbon

Despite the promises last week of impending greeness Marks & Spencer this email tells us, extols even the benefits of buying flowers from foreign climes. Why buy? it says, because these roses are from Columbia and Kenya! The first bullet point on the M&S press release states a very worthy aim “to become carbon neutral”. This is not the way to do it. I realise of course they’ve already bought the flowers but customers do notice these things you know.
Marks & Spencer Valentine’s Email

The High Street 2.0

Etsy is opening it’s doors in Brooklyn (bit too far for me for a few months) on 1st Feb. So that’s a Web 2.0 business with a huge global community opening a bricks & mortar store, is this High St 2.0, (I know that’s a bit clumsy at the moment but it might just work), is this the reinvigoration of the High Street or is it the Internet killing the High Street or is it just a business using another channel to market? Hopefully we’ll be off to NY soon for a poke around so that’s one definitely worth a look.

Topshop Spring Cleaning Email

Just got an email from Topshop, titled Topshop Spring Cleaning (It’s January chaps!), clicking through at their request it asks me to fill in my name, date of birth, address and gender so they can keep me informed about their latest offerings. It certainly looks real enough so I can’t understand the phishing attempt unless I’m being completely gullible. I gave them my email address not an invitation to steal my identity. Then I look at the url and it says CheetahMail (aptly named) which of course is an Experian company, draw your own conclusions. I’d suggest somebody at Topshop needs a lesson in permission marketing. Now where’s that unsubscribe button?

The future of Television

The Venice Project has announced a name change, a brand even, to Joost. Although still in beta this looks very exciting and promising, it’s ever cheaper to create content these days although as always the idea is the thing or as I read on the 37 signals blog today ‘the macguffin‘. With the admission of Apple that it’s a lifestyle brand not a computer company (I wonder how Apple Corps took this) this type of content will get easier to stream into our homes and perhaps garner more than a singular audience, or will our watching habits change (if they haven’t already) so we watch our bespoke entertainment in isolation or with others but online? There’s still something comforting about watching television or a film as a family at a prescribed time, if the content’s good enough, that’s what we’ll do.
Joost imageJoost navigation
As yet I’ve only signed up for Beta so waiting impatiently to get invited and see how it works as despite the blogs and information there’s nothing better than getting something yourself to see how it works and slots in with your life.