Meltin’ Pot

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We were recently sent some info about this new dark and mysterious jeans flagship store in Riccione, Italy, apparently the heart of summer vacation land in Italy and the place for new trends.

According to Meltin’ Pot:

The pilot flagship Denim store is the first example of a Meltin’Pot jeans branded store, and houses the complete denim collection for men and women. All the fittings and furnishings embrace and emulate “denim world” style, “raw” and industrial, using materials such as wood and steel but with mixed with modern and innovative technology. A massive, “Meltin’Pot” Lifestyle video wall structure transmits real time video content related to collections, advertising campaigns, events.

The first Meltin’Pot denim store is also a key marker within the new brand’s new “retail” strategy – a pilot project that anticipates the forthcoming openings of additional Meltin’Pot stores both within Italy and worldwide.

Nice video too on the Meltin’ Pot website …

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