New Uniqlo UK

Today Uniqlo launched their new UK ecommerce website.

Of particular note is the immensely long home page, scroll all the way down to read a huge amount of information. We’re still getting comments regularly about designing ‘above the fold’ so it’s refreshing to see a client that understands that scrolling is probably easier than clicking through and keeps customers on the home page longer before they make their choice to enter the store. Think of it as the decompression zone that we build into stores in the offline world so customers can get used to crossing the threshold before deciding where to head.

Also worth noting is the launch. A particular time and date backed up by a twitter campaign (the more tweets the greater the discount) Lucky 10 to get the ball rolling on launch day.

Finally, retail design is all about the details. Nice to see a message about free shipping right there in the checkout button which you can see when you hover over the Shopping Bag button.

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