brand new thinking
Here’s a story well worth reading for those of you with ecommerce sites. Jared Spool from UIE changed the usual user/register button to be optional.
Annual Revenue increased by $300 million because customers would rather have the option not to register and just pay, rather like the High Street.
The best quote “I’m not here to enter into a relationship. I just want to buy something.”
Amazon entered the world of digital mobile recently with the Kindle. In a bizarre twist it seems they forgot to add any retail to it. I use amazon a lot and I like the review system particularly, but it seems this product should have been released with a big beta button on it. Proves the point that if you don’t know how to do something (like stretch your business into hardware) hire an expert and don’t do it until you’ve got it right and it does what everyone expects it should do. If this product came from apple we all know it would do and it would also have many features we didn’t even know we couldn’t live without. It’d also be a lot better looking.
You can see the scobleizer’s full review here. Watch the video though, I love the phrase about “leaving that kind of money on the table”.
In our previous lives Amanda and I used to work at Rodney Fitch and Fitch before that. Nice to see the ole feller still waxing lyrical about the ‘art of shopping‘.
Spotted on the Core 77 design blog.
An interesting post from Julia from Adaptive Path about the retail experience in particular the personal stylist and fitting room experience in the US. Nothing different really to over here as far as fitting rooms is concerned. The acid test of a good fitting room is can you tell navy blue from black and can you see yourself back view fully in the mirror behind you. If there is one of course!
A few days ago we had a spare hour or two to look around Liberty. The best thing was really the visual merchandising throughout the store. There wasn’t anything particularly groundbreaking just good old fashioned attention to detail and great product displays of great products. Here’s a few pictures which don’t really do the store justice. Well worth a visit on a autumn day with not many people about.
Also of note is the menswear in the basement (unfortunately no pictures) with some very well sourced pieces of display kit, the Murdock barber shop and the oyster bar which looks like it’s been discovered from behind a bricked up wall, definitely worth a visit when the evenings get darker, the Christmas season starts to ramp up and you need somewhere cosy to rest for a while.
You can see the full group of photos on our flickr page or if you subscribe to the flickr retail group.
Recent Comments