I’ve mentioned it before but today is the actual launch of the Email Standards Project. Why is this important? Well this page explains it all. It’s just as important that marketeers can deliver their message consistently as it is for (potential) customers to be able to read and view the messages they want to read after they’ve given their permission to be contacted.
Tag Archive for 'html email'
As a provider of Email marketing (forgive the plug, here’s inspire:mail) we welcome the efforts made by Campaign Monitor to get standards support in HTML email. Hopefully this will take off and Microsoft particularly will take notice. You can sign up for the email standards project and even join the facebook group if that’s your thing.
I love (especially today) Ikea’s idea of selling someone a kitchen through a valentine’s email. A bit of lateral thinking, a bit of effort with some recipes, a rich red kitchen and a couple of steamy robots and there you go. So much email marketing is uninspirational and has so little effort or thought applied to it it’s good to see something well thougt through and a link to a site that has a greate deal to hold the interest. Plus it arrived just before lunchtime so the food angle strikes home straightaway.
Food is the music of love after all, or is that the other way round?
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