Tag Archive for 'ASOS'

Ah luxury



From Dezeen an article well worth a browse of the new Liberty of London boutique by the Paris based architects, Pierre Buecler and Jean-Christophe Poggioli. While the middle ground is suffering, Marks & Spencer and John Lewis for example, there still seems a lot of money left to make in the luxury end of the market as well as other opportunities for growth as shown by asos.

Pop up retail – online

Pop up retail isn’t of course limited to the offline world. Amazon provides widgets for your blog or website, read the story on Mashable, or the original story on Problogger. Pop up retail is also happening (popping up?) however fleetingly in transactional emails, RSS feeds, blogs and social networks and affiliate and aggregate websites, although this trend seems more in B2B than B2C which inthe main hasn’t got to grips with the opportunities offered by Permission Marketing.

Topshop do this well as I’ve mentioned before, they also do the best bit of all which is join up their online and offline activity. Did anybody see their ice cream van recently? Many UK retailers are really missing the opportunity to use the web to create a buzz about their stores online or offline. Mass interruption advertising is (slowly) dying and the retailers that succeed will be the ones that integrate all their marketing activity, seamlessly and do it well.

A couple of websites worth checking out that are interesting models for a newer, more original retail online world are osoyou.com (following the fashion trend of black, white and a colour), Topshop of course as well as Asos (which I’ve just realised has a cookie to remember your sex, or at least the section you last looked at).

With an announcement today of the iPhone I wonder if this might be the catalyst that retail needs to become more mobile and start using the mobile medium and its opportunities more. It’ll be interesting to watch and see who gets to grips with mobile retailing and when.

The new ASOS website

The Christmas website makeover constinues. ASOS launch their ‘new season’ look. Product images are bigger, search can be narrowed and there ’s plenty of readability with trends , daily news and a blog. Very fine. I like the idea of creating a design that can be updated seasonally, even weekly or daily I suppose, bringing a bit of visual merchandising to the web, seasonal shop windows even.