A couple of examples of using your shop windows to create a buzz.
Kate Moross at Topshop and amazing Selfridges from the very fantastic Style Bubble.
Don’t see any reason why some innovative use of ‘windows’ couldn’t translate to a webstore near you.
A few days ago we had a spare hour or two to look around Liberty. The best thing was really the visual merchandising throughout the store. There wasn’t anything particularly groundbreaking just good old fashioned attention to detail and great product displays of great products. Here’s a few pictures which don’t really do the store justice. Well worth a visit on a autumn day with not many people about.
Also of note is the menswear in the basement (unfortunately no pictures) with some very well sourced pieces of display kit, the Murdock barber shop and the oyster bar which looks like it’s been discovered from behind a bricked up wall, definitely worth a visit when the evenings get darker, the Christmas season starts to ramp up and you need somewhere cosy to rest for a while.
You can see the full group of photos on our flickr page or if you subscribe to the flickr retail group.
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