Where’s your $300 million button?

Here’s a story well worth reading for those of you with ecommerce sites. Jared Spool from UIE changed the usual user/register button to be optional.

Annual Revenue increased by $300 million because customers would rather have the option not to register and just pay, rather like the High Street.

The best quote “I’m not here to enter into a relationship. I just want to buy something.”

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