And finally after all that pounding of the high street we badly needed a nice cup of tea and a slice of cake. Where better than the tea shop in Liberty.
Archive for July, 2007
An upmarket store from of H&M, COS (Collection of Style) is the first store of what looks like being a rolled out format across major European cities. As Desigual it’s sited in part of the (ex) Liberty building on two floors. It’s style is restrained and follows the Zara ethos of selling reasonably priced products in a quality environment. There are many small details which are interesting to spot, and a quiet and relaxed atmosphere including plenty of chairs and seats to sit and relax and engage in some people watching.
Desigual is quite an unusual and likeable shop. Sited in the old Liberty building the entrance is very spacious and sets the scene before leading to the escalators down to the heart of the store. Based on a market concept with graphics, visual merchandising and pos to match, the space is lively, enticing and interesting. Even better a lady gave us a voucher on the way in, and I’m always a sucker for a few pounds off. More words and (better) pictures on the echochamber.
Zara Home is always worth a visit, just to take in the excellent visual merchandising. It just shows how simplicity can be so effective. There’s a few nice features around the store, particularly the staircase with chandelier and yellow lighting, I also like the tiling they’ve used on the cash desk and downstairs. It’s a very calm shop and always pretty busy whenever we’ve been there, the most amazing thing is the product value. You consistently pick up an object and are pleasantly surprised by the price. What looks like at least a £30 plus vase is selling for £6, proof again that you don’t have to put your product in a cheap environment to be a ‘value retailer’.
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