On the Topshop style blog today a guide to how to queue. Useful if you’re one of the “baying crowds” (their words not mine!). And you can even get a colour coded wristband, attending a store event now becomes a festival and you can look back and say “I was there” or sell it on ebay then you can buy one and pretend you were there! Now if someone had the idea to make fake Topshop wristbands …
On a slightly different typography note there’s an interesting article on the CR blog about the Kate Moss brand, at least the Topshop version of it.
Technorati Tags: Retail, retail design
Well only if you can technically get it. I got my invitation to Joost recently, quite excited in a nerd kind of way I downloaded the software. Unfortunately after loading it all a message comes up “Joost does not work on your computer. You need a Mac with an Intel processor to run this version of Joost. The application will now quit.” Hmmm, the revolution only works if you’re technically able to receive it. Apparently a version to work on Mac PowerPC is coming so the revolution is now offically on hold in this house.
In a recent BBC horizon programme, Professor Lesley Regan, looked to create her ideal beauty cabinet. The programme featured prominently (in the interest of science you understand) a particular product from Boots, No7 Protect & Perfect Beauty Serum. On the Boots website this product now varies between being sold out and customers only being able to buy one, even though it’s 3 for 2 on the home page. This stuff has become like gold dust even though the programme aired nearly a month ago.
Yesterday my wife’s friend called her to tell her she was on her way to the local Boots because they’d called her to tell her it was in stock but to be quick! I’m not sure if they got any that way but later we moved onto ebay where there seems a healthy trade selling the product around 50% above the retail price. Meanwhile stock levels are so low they’re advertising the fact and customers are being steered towards other similar products one of which is also at a limited stock level.
All of this without TV advertising (not counting the horizon TV programme of course) selling a £16.75 product by word of mouth with a buzz through mothers who meet at a local primary school every morning. They all have permission to talk to each other and be influenced by each other, which is why many of them wear crocs as well. They all have permission to have a conversation and although television creates a subject for the conversation, tv advertising seems not to unless it really stands out and I can only think of a couple that do at the moment. Conversations like these with implicit permission happen all the time and if I wanted to sell a product or service this is where I would start, the virus might be slower to spread but I suspect it would have a longer lasting effect.
How simple product as retail can be. And product values by association seems a good idea as well. One to put into the data bank for next time we do a visual merchandising project and as always it proves simple is best, isn’t that always the case?
Thanks to Brandflakes for Breakfast for this.
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