This post from Consumerist shows how to write a customer service letter and think of all the free advertising spreading round that family, (alright it cost him a handbag) not to mention online. If I was cynical I think he’d know this was going to end up online but it’s so nicely written I think that should be forgiven.
Archive for February, 2007
I love (especially today) Ikea’s idea of selling someone a kitchen through a valentine’s email. A bit of lateral thinking, a bit of effort with some recipes, a rich red kitchen and a couple of steamy robots and there you go. So much email marketing is uninspirational and has so little effort or thought applied to it it’s good to see something well thougt through and a link to a site that has a greate deal to hold the interest. Plus it arrived just before lunchtime so the food angle strikes home straightaway.
Food is the music of love after all, or is that the other way round?
A good view on Retail Bulletin about how to use we ‘consultants’. We often have a different view, not necessarily better, mainly because our angle of attack and our view of the world may be different.
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