inspire: retail design blog » Twitter

New Uniqlo UK

Thu, 09 Sep 2010 15:00:31 +0000

Today Uniqlo launched their new UK ecommerce website.

Of particular note is the immensely long home page, scroll all the way down to read a huge amount of information. We’re still getting comments regularly about designing ‘above the fold’ so it’s refreshing to see a client that understands that scrolling is probably easier than clicking through and keeps customers on the home page longer before they make their choice to enter the store. Think of it as the decompression zone that we build into stores in the offline world so customers can get used to crossing the threshold before deciding where to head.

Also worth noting is the launch. A particular time and date backed up by a twitter campaign (the more tweets the greater the discount) Lucky 10 to get the ball rolling on launch day.

Finally, retail design is all about the details. Nice to see a message about free shipping right there in the checkout button which you can see when you hover over the Shopping Bag button.

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Rapha Cycle Club

Thu, 01 Jul 2010 11:41:36 +0000

A good piece about the Rapha Cycle Club café from Noisy Decent Graphics.

Also worth looking at his flickr group of the café. The Rapha website’s not too shabby either and a nice video on Monocle.

These days there’s no reason not to have a shop, a pop up shop, a twitter, a facebook page, a van, go to festivals, write a book, a photo essay, a magazine, have a loyalty card, a website, a microsite, a tumblr, a flavors.me, print a t-shirt the list goes on. Brands that market themselves as authentic and have an idea win. Those that buy off the shelf and stick their logo on, fail.

Update: just came across another piece about Rapha here on everydaylife.style loads more to explore on there too.

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Brands on Twitter

Wed, 30 Jun 2010 15:04:00 +0000

Doesn’t seem much real life interaction between customers and brands via Twitter over here (UK). Over there (US) of course it’s done better.

New New York Subway Map

Tue, 01 Jun 2010 22:57:07 +0000

From the New York Times a look at a new version of the NY Subway map. Interesting to look at the older versions although I have to agree with Erik Spiekermann, “Maps that use diagonal type are designed by amateurs”.

The full thing on the NY Times.

As always there’s an alternative, the Kick Map

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Square away

Wed, 02 Dec 2009 14:36:38 +0000

A new way of accepting payments for retailers of all sizes devised by a team including Jack Dorsey of Twitter fame. An interesting use of the audio jack makes me wonder how soon before you can ‘bump’ your cash from phone to phone?

More on the Square website and follow them on twitter @Square could be interesting.

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Twitter etc as video

Wed, 10 Jun 2009 11:25:24 +0000

If you don’t really get Twitter or crowdsourcing or facebook any of that social media malarky here’s a video that shows how it works …

Originally from Seth

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