inspire:blog » Pop up retail

Tis the season to pop up your shop

Nick — Wed, 09 Dec 2009 10:40:44 +0000

Found on the Cool Hunting blog this pop up Holiday shop, ‘Stop Shop’ in New York by Areaware.

Read the full story with more pictures here.

Also worth a visit for pop up inspiration is Cool Hunting’s whole pop up retail category.

Supermarket set up

Nick — Mon, 30 Nov 2009 14:14:58 +0000

Some stop motion action from Supermarket Sarah as she/they set up their Xmas pop up shop.

More images below, including Mel Elliot’s brilliant colouring wall, Peter Ibreugger’s fab moustache mugs, the super cool WORK IT girls making their wall and the illustrator phoebe Eason painting her Bird wall.

If I wasn’t a country bumpkin I’d be there filling my golden shopping basket with goods, various.

Details of how to get there on the Supermarket Sarah blog

Worth a try

Nick — Mon, 16 Nov 2009 22:09:34 +0000

A newish retail blog called Store Sentinel is worth a look.

Todays post features the new Marmite pop up store at the bottom of Regent Street.

More Supermarket Sarah

Nick — Wed, 30 Sep 2009 09:01:05 +0000

A few more pictures from our new favourite shop, (did we mention about experience retailing?) this is her new wall guest curated by the super designer Fred Butler. Also a very fine Benny Hill style making of video.

Happy Birthday Gap

Nick — Mon, 14 Sep 2009 12:53:25 +0000

Joining in the general retail birthday celebrations, Gap celebrate their 40th with a pop up store in Kingly Street (just off Carnaby Street) in London. Some nice art pieces and simple bright furniture complement the pared down space.

The store is apparently only there for 19 days and 69 hours from Saturday 12th September.

More detail on the Wallpaper article and a slideshow. Also on Retail Week.

A pop up winter wonderland

Nick — Tue, 11 Dec 2007 09:08:09 +0000

A few pictures from Teekall’s latest London trip, taking in the Absolut Icebar. Apparently you can stay for 40 minutes but he only lasted 20.

Pop up retail – online

Nick — Tue, 18 Sep 2007 08:15:33 +0000

Pop up retail isn’t of course limited to the offline world. Amazon provides widgets for your blog or website, read the story on Mashable, or the original story on Problogger. Pop up retail is also happening (popping up?) however fleetingly in transactional emails, RSS feeds, blogs and social networks and affiliate and aggregate websites, although this trend seems more in B2B than B2C which inthe main hasn’t got to grips with the opportunities offered by Permission Marketing.

Topshop do this well as I’ve mentioned before, they also do the best bit of all which is join up their online and offline activity. Did anybody see their ice cream van recently? Many UK retailers are really missing the opportunity to use the web to create a buzz about their stores online or offline. Mass interruption advertising is (slowly) dying and the retailers that succeed will be the ones that integrate all their marketing activity, seamlessly and do it well.

A couple of websites worth checking out that are interesting models for a newer, more original retail online world are osoyou.com (following the fashion trend of black, white and a colour), Topshop of course as well as Asos (which I’ve just realised has a cookie to remember your sex, or at least the section you last looked at).

With an announcement today of the iPhone I wonder if this might be the catalyst that retail needs to become more mobile and start using the mobile medium and its opportunities more. It’ll be interesting to watch and see who gets to grips with mobile retailing and when.

Pop up retail

Nick — Tue, 11 Sep 2007 12:24:45 +0000

This week I received my copy of Frame magazine and was completely taken with the article on page 241 “Plastic Dreams” an exhibition in Shanghai Times Square: beautiful red plastic mannequin’s from La Rosa and a fantastic plastic walled structure with clear plastic blocks from Sturm und Plastic what an amazing sight.

What a fantastic opportunity to create a exhibition/moving retail environment. Food for thought for all those internet retailers out there who need to find ways to promote themselves offline, think of the opportunities to introduce a new product range using visual merchandising in pop up retail environments, but most of all to build customer awareness and create great publicity.

Unfortunately you can only see the image in the magazine but all the more reason to buy one for some design inspiration.