inspire: retail design blog » Apple

More ecommerce retail design

Nick — Thu, 02 Sep 2010 10:59:22 +0000

It wasn’t just Apple who launched their new season’s range yesterday. Over the past week or so a couple of big players in the fashion stakes have added ecommerce to their UK sites.

Gap and Zara have very different approaches. The Gap model is pretty standard while Zara goes for the big centre stage image route as well as a lot more readable content and options for iPhone, iPad as well as Lookbook, Magazine (coming soon) and video.

Links:

www.apple.com

www.gap.eu

www.zara.com

Also worth a read is Econsultacy’s review of the new Gap website

Happy New Apple

Nick — Tue, 15 Jan 2008 14:00:10 +0000

Whilst many retailers are still counting the profits (or losses) after Christmas Apple shows us how to start the year with some buzz and no doubt a bang.

How many retailers can create such a buzz about new product announcements? How many retailers can fuel such speculation and evangalism about potential new product lines. In the run up to Steve Jobs Keynote at Macworld Expo today, Apple lets the blogosphere take the lead and create all the publicity it needs.

From a purely product launch point of view, a couple of questions to ask your own business. Can you eulogise about your products like he can? How much money do you spend on Research and development that never sees the light of day? Do you think globally and act locally? Apple’s website in the US shows the teaser, in the UK as usual we’re a bit behind and are still showing last weeks new product.

The iPhone swizz

Nick — Fri, 07 Sep 2007 12:31:18 +0000

http://www.apple.com/hotnews/openiphoneletter/ couldn’t he just have given them all $100 credit? And why will you only be able to redeem your credit against a purchase at an Apple Store? What a swizz. Seth says he steps up to the plate, no chance.