<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>inspire:blog &#187; Advertising</title>
	<atom:link href="http://inspiredesignblog.co.uk/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://inspiredesignblog.co.uk</link>
	<description>brand new thinking</description>
	<lastBuildDate>Wed, 21 Jul 2010 11:32:38 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Rapha Cycle Club</title>
		<link>http://inspiredesignblog.co.uk/2010/07/01/rapha-cycle-club/</link>
		<comments>http://inspiredesignblog.co.uk/2010/07/01/rapha-cycle-club/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 11:41:36 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Retail design]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web stuff]]></category>

		<guid isPermaLink="false">http://inspiredesignblog.co.uk/?p=564</guid>
		<description><![CDATA[A good piece about the Rapha Cycle Club café from Noisy Decent Graphics. Also worth looking at his flickr group of the café. The Rapha website&#8217;s not too shabby either and a nice video on Monocle. These days there&#8217;s no reason not to have a shop, a pop up shop, a twitter, a facebook page, [...]]]></description>
			<content:encoded><![CDATA[<p>A good piece about the Rapha Cycle Club café from <a title="Rapha Café" href="http://noisydecentgraphics.typepad.com/design/2010/07/rapha-cafe.html" target="_blank">Noisy Decent Graphics</a>.</p>
<p>Also worth looking at his <a title="Rapha Flickr" href="http://www.flickr.com/photos/benterrett/sets/72157624397985006/" target="_blank">flickr group of the café</a>. The <a title="Rapha website" href="http://www.rapha.cc/home/" target="_blank">Rapha website&#8217;s</a> not too shabby either and <a title="Rapha video" href="http://www.monocle.com/sections/business/Web-Articles/Rapha-Cycle-Club/" target="_blank">a nice video on Monocle</a>.</p>
<p>These days there&#8217;s no reason not to have a shop, a pop up shop, a twitter, a facebook page, a van, go to festivals, write a book, a photo essay, a magazine, have a loyalty card, a website, a microsite, a tumblr, a flavors.me, print a t-shirt the list goes on. Brands that market themselves as authentic and have an idea win. Those that buy off the shelf and stick their logo on, fail.</p>
<p>Update: just came across another piece <a title="Rapha on everydaylife.style" href="http://everydaylifestyle.wordpress.com/2010/06/09/rapha-cycle-club-gallery-shop-and-cafe-clerkenwell-road/" target="_blank">about Rapha here on everydaylife.style</a> loads more to explore on there too.</p>
<p><img class="alignnone size-full wp-image-565" title="rapha1" src="http://inspiredesignblog.co.uk/images/rapha1.jpg" alt="" width="500" height="375" /></p>
<p><img class="alignnone size-full wp-image-566" title="rapha2" src="http://inspiredesignblog.co.uk/images/rapha2.jpg" alt="" width="500" height="375" /></p>
<p><img class="alignnone size-full wp-image-568" title="rapha3" src="http://inspiredesignblog.co.uk/images/rapha31.jpg" alt="" width="500" height="375" /></p>
<p><img class="alignnone size-medium wp-image-569" title="Rapha website" src="http://inspiredesignblog.co.uk/images/Picture-1-500x351.png" alt="" width="500" height="351" /></p>
]]></content:encoded>
			<wfw:commentRss>http://inspiredesignblog.co.uk/2010/07/01/rapha-cycle-club/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands on Twitter</title>
		<link>http://inspiredesignblog.co.uk/2010/06/30/brands-on-twitter/</link>
		<comments>http://inspiredesignblog.co.uk/2010/06/30/brands-on-twitter/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:04:00 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Random]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://inspiredesignblog.co.uk/?p=561</guid>
		<description><![CDATA[Doesn&#8217;t seem much real life interaction between customers and brands via Twitter over here (UK). Over there (US) of course it&#8217;s done better. More on The Escape Pod&#8217;s blog. Originally spotted on Brandflakes for Breakfast]]></description>
			<content:encoded><![CDATA[<p>Doesn&#8217;t seem much real life interaction between customers and brands via Twitter over here (UK). Over there (US) of course it&#8217;s done better.</p>
<p>More on <a title="Wheat thins on The Escape Pod" href="http://theescapepod.wordpress.com/2010/06/25/our-new-work-for-wheat-thins/" target="_blank">The Escape Pod&#8217;s blog</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="590" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/okk04JqRRn8&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="590" height="355" src="http://www.youtube.com/v/okk04JqRRn8&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Originally spotted on <a title="Brandflakes for Breakfast" href="http://www.brandflakesforbreakfast.com" target="_blank">Brandflakes for Breakfast</a></p>
]]></content:encoded>
			<wfw:commentRss>http://inspiredesignblog.co.uk/2010/06/30/brands-on-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Billboards</title>
		<link>http://inspiredesignblog.co.uk/2007/09/10/billboards/</link>
		<comments>http://inspiredesignblog.co.uk/2007/09/10/billboards/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 15:52:46 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.inspiredesignblog.co.uk/index.php/2007/09/10/billboards/</guid>
		<description><![CDATA[These beautiful billboards from the Johnson Banks thought for the week, reminded me of these blank billboards in Säo Paulo, photographed by Tony de Marco, originally via the Creative Review blog. This New (or is that Nu?) Austerity trend seems to be gaining traction.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-463" title="billboard1" src="http://inspiredesignblog.co.uk/images/billboard1.jpg" alt="billboard1" width="400" height="300" /></p>
<p>These beautiful billboards from the <a title="Johnson Banks - thought for the week" href="http://www.johnsonbanks.co.uk/thoughtfortheweek/index.php?thoughtid=240" target="_blank">Johnson Banks thought for the week,</a> reminded me of <a title="Tony de Marco blank billboards" href="http://www.flickr.com/photos/tonydemarco/sets/72157600075508212/" target="_blank">these blank billboards</a> in Säo Paulo, photographed by Tony de Marco, originally via the <a title="Creative Review Blog" href="http://www.creativereview.co.uk/crblog/" target="_blank">Creative Review blog</a>. This New (or is that Nu?) Austerity trend seems to be gaining traction.</p>
]]></content:encoded>
			<wfw:commentRss>http://inspiredesignblog.co.uk/2007/09/10/billboards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
