inspire: retail design blog » Advertising

Cross merchandising the Harvey Nichols way

Nick — Wed, 10 Nov 2010 09:24:05 +0000

It’s always important to up sell in retail and being obvious about it is not always going to work. Sometime a bit of lateral thinking can go a long way. These ads from Harvey Nichols take cues from ecommerce sites as in ‘people who bought that also bought this’ but really in quality retail this kind of cross merchandising should be the norm, although generally it isn’t.

Three examples here but the full set from the original source on Fuel Your Creativity. Incidentally isn’t this a beautiful colour palette?

For the bookshelf – Supergraphics

Nick — Thu, 09 Sep 2010 13:06:04 +0000

A new book by Unit Editions, to give it it’s full title Supergraphics. Transforming Space: Graphic Design for Walls, Buildings & Spaces.

Supergraphics is the name of an architectural movement from the 1960s and 70s that saw architects attempt to ‘remove solidity, gravity, even history’ by the simple act of applying paint and graphics to the interior and exterior surfaces of buildings.

You can buy the book from Unit Editions

More ‘supergraphics’ from Stella Artois in their fantastic recent film Up There.

Rapha Cycle Club

Nick — Thu, 01 Jul 2010 11:41:36 +0000

A good piece about the Rapha Cycle Club café from Noisy Decent Graphics.

Also worth looking at his flickr group of the café. The Rapha website’s not too shabby either and a nice video on Monocle.

These days there’s no reason not to have a shop, a pop up shop, a twitter, a facebook page, a van, go to festivals, write a book, a photo essay, a magazine, have a loyalty card, a website, a microsite, a tumblr, a flavors.me, print a t-shirt the list goes on. Brands that market themselves as authentic and have an idea win. Those that buy off the shelf and stick their logo on, fail.

Update: just came across another piece about Rapha here on everydaylife.style loads more to explore on there too.

Brands on Twitter

Nick — Wed, 30 Jun 2010 15:04:00 +0000

Doesn’t seem much real life interaction between customers and brands via Twitter over here (UK). Over there (US) of course it’s done better.

Billboards

Nick — Mon, 10 Sep 2007 15:52:46 +0000

These beautiful billboards from the Johnson Banks thought for the week, reminded me of these blank billboards in Säo Paulo, photographed by Tony de Marco, originally via the Creative Review blog. This New (or is that Nu?) Austerity trend seems to be gaining traction.