As far as branding goes I must admit a slight questioning of the name webtogs, sounds like a place (online) where you’d buy cosy clothes, slippers & pyjamas even, or even an online duvet shop I suspect you’re too far down the line now to consider a more adventurous/outdoorsy name?

If you did want to talk about a new logo though you could give us a try we have some experience, here’s a link, as long as the price is right of course!!

Anyway I’m off to register on your site now, so I can be first in line for that tent, and of course some sandals.

So we’re more than happy to help your wife find that tent and for you, I’ve got a nice pair of socks, a backpack, and 3 pairs of Merrell sandals for you

We actually very nearly worked together (If I’ve got the right inspire), a few years ago for ntl.

Anyway, small world items aside, you make some very valid points in your post. My to-do list in Outlook has had “change the holding page” on it for some time. Your post has kicked me into action, and I’ve just done it. So how’s that for interactivity!

As for the logo, not something we’re good at. We’re talking to a couple of agencies at the moment (friends from our previous life) about doing some branding stuff for us, perhaps you guys have some ideas?

I take your point on the up-sell / merchandising side of things. The line you quote from the blog was a slight throw away remark, I was really referring to ease of navigation, etc. I recently did a search on another outdoor site for ‘Berghaus Hill Walking boots”, and got back 800 odd results, everything from Berghaus, everything hill, etc. It’s this kind of thing we’re trying to avoid. The cross sell side of the site is something we’ve put massive effort into, matching complimentary products together and allowing users to switch between page specific and global navigation, without having to go back 3 steps. etc..

Anyway, we look forward to selling you a tent!

That said I am looking forward to your store opening, my wife tells me we need a tent!

Your last comment warrants a bit of a response I feel as taking a little bit out of context. The main point for us is that you should do everything you can to help the user achieve their goal at that point in time, so if I tell the site I’m looking for a tent – help guide me to pick one and add it to the basket.

“After” that point – then you can upsell, cross-sell me things which are related. A prime example of how this impacts things if you’ve ever tried to buy a broadband package and been sent to a site trying to also sell you digital tv and phone – haven’t you sometimes just gone “let me just buy the broadband connection – perleaaase”.

All good fun!